BAUN Avesis
BAUN Avesis
TR
EN
Yayınlar & Eserler
SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler 36
Research on Corporate Social Responsibility in Public Relations: A Hybrid Review Through Topic Modeling Analysis and Way Forward
Factors influencing employees’ eco-friendly innovation capabilities and behavior: the role of green culture and employees’ motivations
From perceived creativity and visual appeal to positive emotions: Instagram's impact on fast-food brand evangelism
In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement
Role of fourth industrial revolution on dirty and clean energy under bearish, neutral and bullish market conditions: A quantile-on-quantile Granger causality approach
Influence of Instagram fan pages on intention to revisit and recommend in beach tourism settings: The mediating effect of positive attitude
Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level
Can logistics enterprises improve their competitiveness through ESG in the context of digitalization? Evidence from China
The nexus between green influencers and green customer citizenship behavior: do environmental self-identity and dynamic norms matter?
Digital marketing capabilities and SME performance: the influence of market orientation and the complementarity effect on customer relationship management capabilities
The drivers and outcomes of postgraduate students’ adoption and use of LinkedIn learning
Managerial green leadership behavior and its impact on employee environmental citizenship behavior: the mediating role of green intellectual capital in the hospitality sector
Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance
Greening the citizenship: role of social media in promoting environmental engagement
Isolation marketing: social isolation and virtual gift donation intention
How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation
Exploring the intentions of Generation Z to pursue environmental and green careers
Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust
Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing
The influence of LinkedIn group community on postgraduate student experience, satisfaction and grades
The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
Chaos, Fractionality, Nonlinear Contagion, and Causality Dynamics of the Metaverse, Energy Consumption, and Environmental Pollution: Markov-Switching Generalized Autoregressive Conditional Heteroskedasticity Copula and Causality Methods
Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study
Unveiling the impact of digital transformation: a study on key disciplines, technological unemployment, and neo-Luddism in the textile industry
Past, present, and future scene of influencer marketing in hospitality and tourism management
Linking hotel environmental management initiatives and sustainable hotel performance through employees’ eco-friendly behaviour and environmental strategies: a moderated-mediated model
Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand
Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction
Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
Social media marketing and restaurant purchase intention: do online brand community identification and gender matter?
The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
SERVICE INDUSTRIES JOURNAL, Cilt: 42, 2022 (SSCI)